Field of activity: "Mobility":
|
Topic:
|
Acceptability Analysis of the Car-Sharing Offer
|
|
City: |
Münster |
|
Field of activity: |
Mobility Regulation Compatible
with Urban Functions
|
Project description:
|
The strengthening and development of public transport offers which are
suitable to the town and reduce the consumption of area within the MIV
(strategy M2), is connected to the acceptability analysis of the car-sharing
offer. This offer has been in existence since 1992 and has steadily gained
new consumers. At present, over 50 cars are being offered at 24 different
locations.
With marketing measures which have been derived from the acceptability analysis,
new members are being approached and the possibilities for existing members
further developed. Taking this into consideration, new motives for using
car-sharing (leisure and holiday transportation) are being considered and
analysed. In addition to this, the degree of how well known the offers are can
be increased and developed in areas in which there was, up to now, an inadequate
offer in that part of the town.
The results of the acceptability analysis underline the high percentage of
private customers in car-sharing and the under-developed market of institutional
participants. Also the small number of under 25s and over 50s utilising the
service is noticeable; more attention has to be paid to their special needs.
Particularly households with children utilise the service intensively. The main
reason for participating in car-sharing is the inconsiderable amount of driving
done personally. The environmental aspect is only secondary. Using
car-sharing vehicles for the journey to work and on holiday are reasons seldom
given by the participants. The results showing that the car-sharing participants
also use the environmental association, are important for connecting this to
the other mobility projects. This confirms the strategy followed in Münster
up till now of placing the car-sharing stations at or near the connecting
points of the environmental association. The possibility of supportive measures
for car-sharing by changing federal law (StVO), a heading here would be the
equality with the taxi trade, and the possibility of parking spaces in
residential parking zones have not yet been fully exploited.
|
|
Current status: |
This project was completed at the beginning of 1999.
|
|
Interactivity: |
Support for the other two
mobility-based modules
Acceptability supporting measures of central public
transport changing point Main Station/ Bicycle Station "Berliner Platz"
and
Acceptability analysis of the mobility headquarters
"mobilé". |
|
Contact: |
Beate Baumeister, tel. +49-251-492-6153, Office of Town Planning
|
|
Contractors: |
plan-lokal Bros., Dortmund
|
|
Duration: |
1998 - 2000 |
|
Additional Information: |
www.stadtteilauto.com
|
