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Field of activity: "Mobility":
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Topic:
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Acceptability analysis of the mobility headquarters "mobilé"
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City: |
Münster |
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Field of activity: |
Mobility Regulation Compatible
with Urban Functions
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Project description:
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The service headquarters for intelligent choice of transport modes in the
centre of Münster, has been informing and counselling independently on
"mobility and transportation" regardless of the means of transport
since March 1998. Urban and regional information as well as nationwide
information and details on using different modes of transport (railway, bus,
car, bicycle) are clustered here in order to offer the citizens, as transport
consumers, a complete service by providing the relevant information as well
as the option of purchasing a bus or train ticket. The objective is, amongst
others, to influence the choice of transport in favour of environmentally
friendly modes by comprehensive and central information on all means of
transport and the possibility of connecting them.
The concomitant research on the perception of the service headquarters serves
to optimise and, if necessary, to expand the services and to derive measures
to improve mobilé's acceptance. A survey showed that in addition to
the central downtown position an the personalized customer services first of
all the bundled spectrum of proposals was evaluated as favourable. The word
of mouth advertising as well as advertisements and reports in the local press
added substantially to its proliferation. In one and a half years, 50,000
customer inquiries were registered at the offices. Despite this high demand,
mobilé's offers and advisory service are not well known enough by
those not utilising the services. These were the findings of a survey
conducted with passers-by. Generally the mobility headquarters
"mobilé" is associated largely with advisory services for
public transport. The competence of the facility is presumed to lie with this
sector. The mobility headquarters represent an important, personal point of
contact to the public transport system, which is borne out by the great
importance attached not only to information and sales but also to the
collection and forwarding of complaints. The advisory service has achieved
a change of transport from car predominantly to public transport for approx.
8% of the customers.
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Current status: |
The final report on the
utilisation survey of mobilé and non-participants (passers-by) has
been completed.
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Interactivity: |
The advisory service can
be particularly useful in supporting the questions and the effects of the
other two mobility-based modules
Acceptability supporting measures of central public
transport changing point Main Station/ Bicycle Station "Berliner Platz"
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Acceptability analysis of the car-sharing off.
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Contact: |
Dr. Helga Kreft-Kettermann, tel. +49-251-492-6170,
Office for Town Planning
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Contractors: |
ILS, Institute for Provincial and Town Development Research of the Province NRW, Dortmund
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Duration: |
1999 - 2000 |
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Additional Information: |
www.muenster.de/mobile
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