Field of activity: "Land":
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Topic:
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Increasing the Attractiveness and Supporting the Functionality of Urban Neighborhood Centres>
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City: |
Münster |
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Field of activity: |
Economical Land Management
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Project description:
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The project is intended to demonstrate the possibilities and strategies for
functionally strengthening the 18 urban centres of Münster. It
contributes to portraying the concept of the "centre-orientated city of short
distances".
According to the concept of this project the strenghtening of urban centres
requires that the needs of the citizens living in these areas as well as
their spatial activity patterns are considered.
In the first part of the project both the setting features and determinants
of the services in the areas were analized. Suitable indicators (e.g. the
strenght of the urban area cenres and their user potential) were developed
for an evaluation. This analysis did not reveal any serious mismatches among
the centres but the need to improve their social usability as well as the
demand determinants.
Result of phasis 1 were guiding principles and suggestions for actions
regarding the functional strenghtening of the individual neighborhood
centres. Considering specific demand structures as well as the presentation
of these centres as places for the comminity are considered as sucessfull
planning strategies.
The main point of the second phase was to develop marketing-oriented
strategies to transact the identified arrangements. It was analized how
far basic approaches of business marketing can be transfered to the
planning-political task "strenghtening of urban centres".
Several instruments and modules as a matter of course play a role in
neighborhood spatial planning but aren't yet integrated in a holistic
concept. The original intention to initiate a marketing process with
the local actors could not be realised due to different not resolvable
problems within the operating time of the project. As an example a marketing
concept for one urban area centre was worked out. Practical experience
in marketing urban area centres is still lacking but the project could
snsitise and supply the essential working tools for this objective.
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Current status: |
The project was terminated in August 2000. The interim and the final
report are availabe.
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Interactivity: |
Potential
and strategies for sustained housing density. |
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Contact: |
Reinhard Hopp, tel. +49-251-492-6117,
Klaus Uplawski, tel. +49-251-492-6115, Office of Town Planning
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Contractors: |
Junker Kruse Urban Research/Town Planning, Dortmund
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Duration: |
1998 - 2000 |
