The award and its consequences
Visitors to Münster aren't asked whether it was friends, a film feature, a travel brochure or the LivCom Award that enticed them to the Westphalian metropolis. Nevertheless there are trends which underline the national and international impact of the award.
More foreign tourist in Münster
In recent years, Münster had experienced steady growth in the number of foreign visitors at an average rate of 2.5% per year.
By contrast, after winning the LivCom Award in October 2004, there has been a 5% increase for the first six months of 2005 compared with the same period in 2004.
Growing interest from foreign journalists
Münster Marketing (MM) regularly looks after foreign journalists who wish to get to know Münster as a tourist destination. After the success of the LivCom Award, there was a significant rise in the number of media professionals who wanted to find out just how good the quality of life in Münster is:
Between January and August 2005, MM dealt with twice as many visits as it did between January and October 2004.
Trade fair visitors curious about Münster
Whether in Utrecht, Berlin, Vienna or Madrid – in the months since the LivCom success, the Münster representatives manning the stands at international tourism fairs and workshops have witnessed a higher level of interest in Münster as a location and destination.