The award and its consequences
The City of Münster's LivCom Campaign
In the wake of the LivCom Award success at the end of October 2004, Münster City Council launched a marketing campaign. The main campaign activities took place in the winter of 2004/2005 and the following spring.
A LivCom logo for Münster
A separate Münster logo was devised based on the general LivCom logo, with the approval of the organisers. It has been used to highlight all the main areas of the campaign.
In addition, it has also been made available on the Internet for anyone who wishes to download it.
Place of honour for the LivCom Award
The glass trophy and certificate documenting Münster´s success are displayed in the historical town hall, right next to the entrance to the Friedenssaal with around 100,000 visitors a year.
In addition, right in front of the Münster Information Office, there are two plaques on a column giving details of the award in English and German – a magnet for the city's tour guides and their visitors.
Open letter from Mayor
After winning the LivCom Award, the Mayor of Münster, Dr. Berthold Tillmann, thanked all of the town's citizens in an open letter. Without their involvement in many different areas of the life of the city, the award success would not have been possible. He also encouraged them to spread the good news of their success with LivCom Campaign postcards and stickers.
Attractive and informative: Internet presentation
The LivCom pages on the city of Münster's website – available in German and English – present the qualities of the Westphalian metropolis in the areas assessed for the competition: Improvement of the Landscape, Heritage Management, Environmentally aware living, Integration of the citizens and Sustainable Planning for the Future.
Münster film as souvenir
The film with which Münster presented itself at the LivCom Final in Niagara has been produced in Video and DVD format (German / English). Several thousand copies have been sold in the Münster Souvenir Shop.
Brochure provides answers
Why did Münster win? This question is answered by the "With history into the future" brochure. This brochure formed part of Münster's entry for the LivCom Award and presents its qualities as a liveable city in terms of the five specified categories.
After winning the award, a new edition of the brochure including information about the award was published and distributed free of charge (German and English).
Advertising at bus stops
During the busy Christmas period, the LivCom posters of the city's marketing campaign spread the news of the award success to the city's bus travellers.
Advertising on council vehicles
Stickers on council vehicles advertise the award success as they drive around the city – in this case on vehicles from the Office for Green Spaces and Environmental Protection.
Advertising at train stations in the surrounding area
In the winter and spring, campaign posters at the busy train stations in Münster's catchment area invite travellers to visit the "most liveable city in the world".
The posters are also very popular in Münster itself.
Advertising at Münster/Osnabrück Airport
After the LivCom Award success, there were also posters promoting the "most liveable city in the world" at Münster/Osnabrück Airport, which processes around 1.5 million passengers a year.
"Münster-Journal" reports on LivCom Award success
A special issue of the Münster-Journal was devoted to the award success. It has been distributed to hotels, the press and VIPs. It has also been sent out in response to tourist enquiries from around the world and distributed at trade fairs. In addition, it was made available at many public places around the city.
Advertising in national press
One of the poster designs featured in an advertisement in a national newspaper
Letters take LivCom logo around the world
Whether private or business mail – all envelopes sent from Münster are franked with the Münster LivCom logo.
The city council itself uses letterheads featuring the logo in its correspondence.
